The Sanjay Ghodawat Group healthy snacks initiative is gaining momentum as the FMCG arm, Ghodawat Consumer Limited, sets a bold revenue target for its health-focused brand, To Be Honest (TBH). With rising consumer demand for nutritious, low-calorie snack options, the group is strategically positioning itself at the forefront of India’s growing better-for-you food segment.
Founded in 2014 as part of the Sanjay Ghodawat Group, Ghodawat Consumer Limited acquired TBH in 2023 as a smart move toward healthier product diversification. Since then, TBH has carved a niche with its vacuum-cooked vegetable and fruit snacks,designed to retain nutrients while delivering crisp taste.
Now celebrating a decade of growth, TBH aims for ₹50 crore in revenue by 2028. This ambitious target highlights the company’s confidence in evolving snacking habits and its commitment to extend the Sanjay Ghodawat Group healthy snacks brand across India and beyond.
TBH’s expansion has been strategic and multi-channel. The brand is available on leading quick commerce apps and major retail outlets, while also exporting to several countries, reflecting its growing global reach.
Aligning with India’s health snack boom,expected to nearly double in the next decade,the Sanjay Ghodawat Group healthy snacks initiative is clearly riding a high-growth wave.
Risk Disclaimer
Disclaimer: Forward-looking statements such as revenue targets involve risks and uncertainties. Actual performance may vary due to market conditions, consumer behaviour, and business dynamics.
