Running a finance blog is exciting, but let’s be honest, it’s also tough. The competition is fierce, SEO is confusing at times, and staying consistent with content is not always easy. When I first started my blog FlipTheLoss.in, I had just one goal: to help people understand money in simple language.
But I quickly learned that writing great content is not enough. If
people can’t find your blog on Google, it doesn’t matter how useful your advice
is. That’s where Semrush came into
my life, and honestly, it changed everything for me.
In this post, I’ll share my personal story how I use Semrush to grow my finance blog traffic step-by-step. I’ll also share some low competition SEO tips for finance blogs, so you can learn from my journey without wasting time or money.
Why I Chose Semrush for My Finance
Blog
I tried many free tools before like Google
Keyword Planner, Ubersuggest, and even manual research on Google. But I felt
something was missing. I wasn’t growing fast.
Then I saw many professional bloggers
mentioning Semrush. I thought it was only for big businesses, but they offer a
free trial. So I signed up, just to try it out.
What I found surprised me:
·
I discovered low competition finance keywords that I never thought
of.
·
I realized what my competitors were ranking for.
·
I learned how to fix technical SEO issues that were holding my site back.
After one month of using it, I saw a 30% increase in traffic. That was the moment I became a regular Semrush user.
How I Use Semrush Step-by-Step to
Grow My Blog
Let me break down my exact process in simple, practical steps.
1. Keyword Research: My Favorite Part
The most important thing I learned is: Don’t guess research.
In Semrush, I go to the Keyword Magic Tool and type terms like
“personal finance”, “stock market tips”, or “mutual fund guide”.
But here’s the secret I use:
I filter by “KD%” (keyword difficulty)
less than 30 and search volume
between 100–1,000. These are the low
competition finance keywords you can rank for easily, especially if
your blog is new.
Examples of Low Competition Keywords I Found:
| Keyword | KD % | Monthly Searches |
|---|---|---|
| how to invest 500 rupees | 19 | 320 |
| credit score for home loan | 28 | 590 |
| SIP vs FD for beginners | 22 | 450 |
| how to save tax legally | 26 | 720 |
| build emergency fund fast | 17 | 270 |
Using this method, I found unique blog post ideas with real potential.
2. Analyzing My Competitors
Another game-changer was the Competitive Research tool.
I entered domain names like:
·
paisabazaar.com
·
groww.in/blog
·
bankbazaar.com
Then Semrush showed me:
·
Their top
pages
·
What keywords
they rank for
·
How many backlinks
they have
This helped me figure out:
What topics are popular
What I can write better or in simpler language
Where to find guest posting opportunities
Bonus Tip: I look for finance blogs that get traffic but have fewer backlinks. That’s where I have a chance to compete.
3. Writing SEO-Optimized Blog Posts
Once I have a good keyword, I use Semrush SEO Content Template.
Here’s how I do it:
·
Type in my target keyword (like “how to save money on groceries”)
·
Semrush shows:
o Ideal
content length
o Semantically
related keywords
o What
headings and backlinks competitors are using
This helps me write long, helpful articles that Google loves. I also focus
on making the content simple and real,
using my own stories.
Example
Post:
Title: How I Saved ₹2,000 Every Month Without
Changing My Lifestyle
Keyword: how to save money monthly
It ranked on Google within 3 weeks!
4. Site Audit: Fixing Errors I Didn’t Know
Existed
Semrush’s Site Audit showed me technical SEO problems I never knew
I had:
·
Broken links
·
Missing meta descriptions
·
Pages loading slowly
·
No schema for blog posts
I fixed these one by one (with help from YouTube
tutorials), and soon noticed better rankings.
One time, fixing a 404 error on my homepage gave me a 15% boost in traffic. No kidding!
5. Tracking My Growth and Keyword Rankings
It feels great to see results, right?
Semrush has a Position Tracking tool where I enter all my blog URLs
and target keywords. It shows:
·
Keyword positions over time
·
Competitor comparison
·
Mobile vs desktop traffic stats
Now I open Semrush every Monday to see how I’m doing. It motivates me to write more!
What I Learned from Using Semrush
Here are some personal lessons:
1.
Keyword
difficulty matters a lot. Start with low competition keywords—even if
they have low volume. It adds up over time.
2.
Content should be
real, not robotic. My posts that share personal stories (like saving
money, budgeting, credit score repair) always perform better.
3.
Consistency is
better than perfection. I write one blog post every week. That’s it.
And I always use Semrush before writing.
4. Backlinks are important, but not everything. Good content + right keyword + solid internal linking = Google love.
How Much Does Semrush Cost Me?
I use the Pro plan, which is around $129.95/month, but I paid annually, so got it a bit
cheaper.
For beginners, the free trial or limited free
plan is enough to get started.
But if you’re serious about blogging, I recommend investing in the paid plan after 1–2 months of testing. It saves hours of research and shows results faster.
Final Thoughts: Should You Use Semrush?
If you are:
A beginner blogger in the finance niche
Writing helpful, simple content
Struggling with traffic and SEO confusion
Then YES Semrush is worth trying.
It helped me:
·
Discover better content ideas
·
Save hours in keyword research
·
Fix website errors that hurt my ranking
·
Build a blog that Google and readers both love
I’m not an SEO expert. I just write with honesty, do proper research, and use the right tools. Semrush made it possible for me to turn my small blog into something valuable.
FAQ: Using Semrush for Finance
Blogging
Q1. Can
I use Semrush if I don’t know SEO?
Yes. It’s beginner-friendly, and you’ll learn SEO naturally by using the tools.
Q2. Is
there a free version of Semrush?
Yes, you can use limited features for free or try their 7-day free trial.
Q3. How
many blog posts should I write per week?
Start with 1 high-quality post/week. Focus on low competition keywords and real
value.
Q4. Is
Semrush good for Indian finance bloggers?
Absolutely. It supports Indian keywords, domains, and search trends.
Q5. Can
I find affiliate keywords with Semrush?
Yes! Search for keywords like “best credit cards for students” or “mutual fund
platforms” and check affiliate potential.
Summary
If you want to grow your finance blog traffic, SEO is
the key.
If you want to do SEO smartly, Semrush
is the tool to trust.
I’m not special, just consistent. And Semrush made me faster and
better.
Whether you write about budgeting tips, investing basics, or debt
management, Semrush can help you find your audience, rank higher, and
make a real impact.
Start slow, write real, and research smart,your blog will thank you.
